5. "I don't want fiction!" - Podplay/Bauer Media NO's Øystein Weibell

In the latest episode of Bra Content /Great Content, Hjalmar Wilén dives deep into content strategies with Øystein, Head of Content at Bauer Media Norway. They explore how Bauer Media is shaping its podcast portfolio, the shows they believe in for the future, and how they align their content strategies with business objectives to engage and reach their audience. With Øystein's expertise and a closer look at the Norwegian market, this episode offers unique insights into how they choose formats, develop ideas, and drive growth in the podcasting world.

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