#69 - Stefan Lavén - Transforming Sports with Data

What if understanding data is the missing piece of a successful sports club? With over 25 years in the technology industry, Stefan Lavén is a visionary leader dedicated to leveraging data to transform the sports and entertainment sectors. As the CEO and Founder of Data Talks, he has developed a Sports Customer Data Platform (CDP) that enables sports organizations to harness supporter data, enhancing ticket and merchandise sales.

Stefan's journey from consultancy to creating a product that serves over 500 customers, generating approximately $250,000 in monthly recurring revenue, showcases his commitment to innovation and growth. Beyond Data Talks, he co-founded SportsTech Sweden, aiming to elevate Swedish SportsTech to a world-class standard. Here are some of the highlights of the episode: 1.

50 - First sports experience 4.20 - The start of Data Talks 11.50 - How did they go international? 15.25 - What are Data Talks actually doing? 18.05 - Success case: Supporter growth and revenue 26.