A flashback with: #30 - Bas Schnater - What is fan engagement and how to apply it with the fan engagement expert

Let us get a flashback to our episode with Bas Schnater. He tells us about fan engagement and why all sports should work with it every week. The story about Bas is a person who got hooked into fan engagement at a conference in Australia and is nowadays​ one of the best-known experts on fan engagement and CRM in Europe.

He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show: 4.

40 - He got into fan engagement at a conference in Australia 9.55 - Got a job at AZ, but how? 16.10 - Data and methods you need to know 23.25 - What is fan engagement?