#8 Lisa & Mikaela - "Scaling Made us Forget the Customer"

Motgångspodden is back! Not only with a new season but also going international with our first episode in English. We had the great pleasure of meeting with the founders behind Hack Your Closet, Lisa Gautier and Mikaela Larsell Ayesa.

This disruptive startup tried to change the way we consume clothes by offering consumers a subscription model instead of fast fashion. From packing and delivering boxes to consumers themselves to scaling up before having to take the boldest and hardest decision of having to close down the shop - this episode brings you behind the scenes. What are the greatest learnings and how do you manage when things happen that ultimately change the way your core operations work and why is closing down shop not necessarily even a failure?