83. Mia Negru, Co-Founder, 2030 Builders

"We wanted to bring sustainability to everybody's mind" What if the secret to embedding sustainability into every corner of your organization wasn’t another report, policy, or training session—but a game? In this thought-provoking episode of Sustainability Talks, we sit down with Mia Negru, co-founder of 2030 Builders, to explore how gamification and digital tools can transform sustainability from a corporate buzzword into a lived reality. From her roots in the forests of Romania to her work in Denmark’s innovation ecosystem, Mia shares how her journey led to building a platform that turns sustainability learning into an interactive, empowering experience for entire workforces.

She reveals why culture is not what companies say, but what people do—and how engaging employees at every level is key to systemic change. Mia also explains how gamified decision-making, micro-learning, and a “circular communication model” can help organizations surface new ideas, break down barriers, and move beyond awareness into confident, sustained action. Hosts: Patrik Sandin & Elin von Liewen Wistrand